How Values Can Drive Your Freelance Business to Success

Over the 5+ years I’ve been freelancing, I’ve learned there’s power to being a freelancer.

You have very little overhead, which gives you complete control of how you operate your business: how you price your projects, who you get to work with, and how you do your work.

This gives you the ability to be perceived exactly the way you want to be.

You need to position yourself as a professional, charge what you’re worth, and most importantly, stick to your values. [Read more…]

Illustrated Lettering: From Sketch to Vector

Today I want to share with you behind the scenes of how I hand letter and illustrate a concept on paper, then use the power of Illustrator to vectorize and bring the design to life. [Read more…]

How I Became a Freelance Graphic Designer

You might be wondering, “How do I get there? How can I start my own freelance business and work from home – doing what I love?”

There were many risks and opportunities I took that have led to where I am today in my freelance career, and that’s what I’d like to share with you — How I became a freelance graphic designer. [Read more…]

How I Design Band Merch That People Actually Want to Buy

How I Design Band Merch
Everyone loves seeing their favorite band live—feeling the music pound through giant speakers, singing beloved lyrics with hundreds of strangers, picking out the perfect band t-shirt to commemorate the show.

Music has the power to unite us.

When it comes to designing merchandise for bands, it’s my job to help bridge the gap between the music and the audience. With five years in the design industry under my belt, I’ve learned to strike a delicate balance between the needs of the band and their fan base’s desires.

I work with bands to find the best creative direction for their merchandise. To make this happen, I’ve developed a streamlined process that allows me to work effectively, which in turn will get your merch to fly off the table at your next show.

So you want your fans to have awesome t-shirts to wear? But where do you start? Finding the right designer for your merchandise can be a headache. Every designer is different, which makes the design process like a box of chocolates. So even if you do find a designer whose work you love, you never know what to expect.

Below I will show you the 4-step design process I use to create graphic tees from scratch. This process will leave a positive, lasting impression on your fans and transform your band merch into something they want to get their hands on. [Read more…]

Fight To Stay Excited – Lettering Process

A Quick Note: Yes, there’s a spelling error in my initial sketch, but I fix it as soon as I notice (around 2:30). It’s fun to see how I was able to design on the fly and fix this type of mistake. Showing your mistakes and iterating in public is important and can be fun to witness. In situations like this, it’s a great learning opportunity for everyone involved.

With all of the client work and content I create for my freelance blog, Your Freelance Career, my design output has lacked. A couple of weeks ago I made the decision to bring focus back to my design work, so every week I now dedicate time to practice my design skills. [Read more…]

Twin Roots, Inc. – New Logo Design

Twin Roots, Inc. Custom Logo Design

New custom logo design for Twin Roots, Inc. has been added to my portfolio!

The logo I did for Twin Roots, Inc. was one I really enjoyed taking the time to design. The client, Joel, came to me wanting a fresh logo for his business that incorporates his story. In early 2006, Joel’s life changed when he and his spouse had twin baby boys. To give himself the flexibility to maintain an appropriate life with his kids, he left the corporate world to start his new business. This was the “root” of why he started his business.

Read The Full Logo Case Study In My Portfolio!