Everyone loves seeing their favorite band live—feeling the music pound through giant speakers, singing beloved lyrics with hundreds of strangers, picking out the perfect band t-shirt to commemorate the show.
Music has the power to unite us.
When it comes to designing merchandise for bands, it’s my job to help bridge the gap between the music and the audience. With five years in the design industry under my belt, I’ve learned to strike a delicate balance between the needs of the band and their fan base’s desires.
I work with bands to find the best creative direction for their merchandise. To make this happen, I’ve developed a streamlined process that allows me to work effectively, which in turn will get your merch to fly off the table at your next show.
So you want your fans to have awesome t-shirts to wear? But where do you start? Finding the right designer for your merchandise can be a headache. Every designer is different, which makes the design process like a box of chocolates. So even if you do find a designer whose work you love, you never know what to expect.
Below I will show you the 4-step design process I use to create graphic tees from scratch. This process will leave a positive, lasting impression on your fans and transform your band merch into something they want to get their hands on. [Read more…]